Apple is known as the best user base that’s very loyal and enthusiastic about their products but there is an equally enthusiastic hatred toward Apple from other people in the tech community who have trouble understanding why anyone would choose Apple devices over their competitors and in this video I’m gonna give you the number one reason why you should be using Apple products over anything else and it’s a reason I think should be discussed a lot more often this is Greg with Apple explained and if you want to help decide which video topics I cover make sure you’re subscribed and these voting polls will show up right in your mobile Activity Feed so what is the number one reason to use Apple products could it be they’re beautiful industrial design they’re approachable user interface they’re optimized operating systems or perhaps they’re seamless user experience in my opinion those are all legitimate advantages of using Apple products but there’s one huge reason that’s rarely mentioned by news outlets or users themselves and that is privacy Apple has maintained such an uncompromising stance on privacy that it actually led to a lawsuit from the US Justice Department now we’ll talk more about that later because I want to begin by acknowledging a question most of you are probably thinking which is quite is privacy even matter after all it appears the importance of privacy is declining these days with social media sites like Facebook Twitter and Instagram people are comfortable sharing more of their data to the public than ever before in fact Facebook CEO Mark Zuckerberg had this to say on the subject people have really gotten comfortable not only sharing more information in different kinds but more openly and with more people that social norm is just something that has evolved over time and while I think that’s true I don’t think it suggests privacy is an important individuals can choose to make as much about themselves public as they want it’s how their data is used that becomes deceptive if I share my email address work location and personal interests with Facebook it’s because I want my friends on the platform to have access to that information not because I want Facebook to sell it to companies in exchange for targeted ads but it isn’t just Facebook who engages in this practice the Cambridge analytic a scandal revealed Amazon and Google also collect huge amounts of data on their users to sell to advertisers and it’s easy to understand why the business of selling user data is very lucrative it’s why Facebook has grown into a one hundred thirty eight billion dollar company without selling any hardware or premium services and as you’ve probably heard before if you’re not paying for a product you likely are the product but despite these privacy violations we continue to use services from Facebook Amazon and Google likely because the vast majority of us don’t even know these privacy violations are happening typically companies do disclose this information but it’s often buried in their terms and conditions which very few people actually read in fact your right to privacy is violated by simply browsing the web since your internet service provider and government agencies can see what websites you visit and are likely logging that information in their systems and that’s why many people myself included use a VPN when browsing the Internet VPNs act as a kind of virtual invisibility cloak that mask Internet behavior from ISPs by encrypting data and shielding your location from websites and this leads me to a question I hear a lot when arguing in support of digital privacy and that is why should I care about privacy if I have nothing to hide and the answer is privacy isn’t about hiding something because you’ve broken the law privacy is about having the right to withhold information in certain circumstances to prevent misuse and misappropriation for example most people prefer to keep personally identifiable information like their social security number address and bank information private not because they’re doing something bad but because something harmful like identity theft could be done to them if that information were public and more extreme circumstances data has been used against citizens by totalitarian governments from 1950 to 1990 East Germany had a so-called security agency that consisted of 90,000 spies and about 200,000 informants the agency kept detailed records on hundreds of thousands of their citizens and used this information to psychologically harass blackmail and discredit people who opposed the despotic regime keep in mind this was all before the internet existed that’s why today this system of mass surveillance happening in countries like the u.s. is extremely dangerous no one can predict how this information will be used by future administration’s or by foreign governments who successfully steal data from the US which has happened by the way and if you think your data is safe with corporations since they operate outside the government you would be mistaken here’s a list of 21 of the biggest corporate data breaches most of which occurred in the past ten years and affected billions of people so chances are some of your personal data is already being used by hackers to access certain accounts but this goes further than data being leaked it’s how data is used by corporations to infer things about you that haven’t been shared for example target can accurately predict when one of their shoppers are pregnant based on the items they buy this led to the company accidentally exposing a teenage shoppers pregnancy to her father by mailing coupons for baby clothes and cribs to their house now I give all these examples just to prove the ways unwanted data collection can negatively affect everyday law-abiding people like you and me it’s why privacy is so important and should be taken seriously and Apple has proven to be the only major tech company in the world that not only refuses to sell their users data to advertisers but is willing to stand up and fight for digital piracy on behalf of their users just last year Tim Cook expressed his support for Europe’s data regulations and called for a comprehensive federal privacy law in the US and this position on privacy is nothing new for Apple Steve Jobs shared the same beliefs when he was CEO we’ve always had a very different view of privacy than some of our colleagues in the valley we take privacy extremely seriously and so as an example before any app can get location data we don’t make it a rule that they have to put up a panel and ask because they might not follow that rule they call our location services and we put up the panel no privacy means people know what they’re signing up for and some people want to share more data than other people do ask them ask them every time make them tell you to stop asking them but they get tired of you asking them let them know precisely what you’re gonna do with their data so what’s clear that Apple is satisfied making money from hardware and services rather than advertising but their privacy policy is so strict that some people think it actually stunted the growth of Siri supposedly after it was introduced Siri improved rapidly and was on track to outperform competing voice assistants entering the market but after some time Apple realized Siri was sharing data with multiple third-party apps which they decided was dangerous and violated their users privacy so Apple reengineered the voice assistant and that’s when it began to lose ground to its competition now if this story is in fact true it demonstrates just how committed Apple is to protecting users privacy but perhaps an even more convincing case happen in 2016 when the FBI asked Apple to unlock an iPhone that was used by a terrorist in the San Bernardino shootings in an attempt to find more information about their contacts or affiliations but Apple declined saying the implications of the government’s demands are chilling if the government can use the all writs act to make it easier to unlock your iPhone it would have the power to reach into anyone’s device to capture their data the FBI subsequently sued Apple for non-compliance and claimed that the software would only be used to unlock one iPhone but it was later discovered that the agency had over 200 iPhones ready to be unlocked using the tool which actually proved Apple’s point when Cook said the US government has asked us for something we simply do not have and something we consider too dangerous to create they have asked us to build a backdoor to the iPhone now in the end the FBI supposedly found another way to unlock the device and didn’t need apples help after all and if you’re wondering why other tech companies like Microsoft or Google haven’t had similar run-ins with the FBI it’s because they’re known to have incorporated backdoors into their services for government access something Apple refuses to do in fact one of the reasons why Apple doesn’t collect identifiable user data like iMessage conversations is because if they don’t have the information themselves then they have nothing to turn over to the government and when they do collect data Apple uses techniques like differential privacy which prevents them from identifying the particular device data is coming from and by combining this anonymous data sourced from thousands of devices Apple is able to recognize patterns and behaviors that reveal how people are using their products without revealing the users themselves so while it may not be an obvious benefit of the Apple ecosystem privacy is the quality that differentiates them the most from competitors and it’s not something Apple just implements once for bragging rights and then moves to the back burner privacy is integrated and just about every feature of every product iMessage and FaceTime are fully encrypted end-to-end so only you and the person you’re talking to are hearing the conversation Apple was one of the first companies to include native OS disk encryption with file vault in Mac OS which prevents anyone from accessing that data on your Mac without the proper credentials Maps uses on device data to collect and store information like search terms and route navigation so where you’ve been and where you’re going isn’t stored on Apple’s servers and for apps that do feature advertising like the App Store Apple News and stocks access to your data is limited to behavior inside each respective app and you can even turn on limited ad tracking in your Apple devices settings to stop receiving targeted ads now I mentioned earlier that this issue of privacy isn’t discussed very often but in the past couple years it is getting more media attention since personal data from various social media sites and tech companies have been weaponized in some very serious ways and Apple seemed to have caught on to this since they’re now promoting their stance on privacy very publicly with things like ad campaigns and an updated privacy page on their website but I don’t think they’re doing this solely for good publicity I think Apple is trying to mount as much pressure as possible on companies like Facebook Amazon Microsoft and Google in order to force them to make a tough decision either end the mass collection of user data which would likely cost them billions in lost revenue or change nothing and can see that Apple is a superior company when it comes to protecting user privacy and as I mentioned before if you care about privacy then using a VPN while browsing online is a must personally I use Nord VPNs they’re not only highly recommended by outlets like PCMag but they’re one of the only VPN services that uses aes-256 encryption which is about twice as secure as the industry average ‘lord VPN also provides 24/7 live chat and email support which is perfect if you’ve never used a VPN before and may have questions they were also kind enough to give Apple explained viewer is 75% off a three-year plan which is an incredibly good deal that I highly recommend taking advantage of so if you’d like to get started with Nord VPN just click the link in the description and use the code Apple to get 75% off your three year plan and receive an extra month for free alright guys thanks for watching and I’ll see you next time from 500exposure.com

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